BP: Alexia Macedo

Subject Line:

• SL (Personalization)(Offer): [Fname, ]More Nights = More Perks

Preheader:

• Recently opened hotels are waiting for you to explore.

Theme: 2025 Travel Passions

Notes:

• • Created urgency by adding time-sensitive language to hero offer
• • Driving app engagement with higher mobile feature placement
• • Used geo-targeting to tailor destination spotlights by location
• • Driving non-member enrollments with a colored targeted banner below the hero

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• • English: 96/144
  • Spanish: 97/146
  • Portuguese 78/117
  

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