Opt-In Confirmation

Objective: Inform subscribers about their updated opt-in status, and give them an opportunity to opt-out.

Audience: Opted-in to Boutiques, but was opted out of MBV more than 6 months ago. Re-opted into MBV.

Promotion Emails

Objective: Drive conversions.

Audience:

MBV Only: (MBB N + MBV Y)
Shops Only: (MBB Y + MBV N)
Opted-in to Both: (MBB Y + MBV Y)