BP: Erica Biroonak, Janet Yungwirth

Theme: Festive Travel

Luxury Audience Designs

Subject Line (New Member)

• SL: (Personalization)(Direct): Welcome to Your November Account Update[, Fname]
• PH: Uncover where to escape for festive season, an exclusive offer, and more

Subject Line (Member)

• SL: [Fname’s ][Your ] November Member Account Update
• PH: Uncover where to escape for festive season, an exclusive member offer, and more

Subject Line (Non-Member)

• SL: [Fname’s ][Your ] November Account Update: Where to Travel for Festive Season
• PH: Plus, uncover an exclusive offer

Gmail Clipping (102 kb's)

*Luxury will clip

• Current Size, Luxury:  89kb's
  Estimated Size, Luxury: 134kb's
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up