Theme:

• Blissful Pools

Notes

• • SL Testing
  • Geo-targeted secondary to U.S., CALA, Europe, MEA, APAC
  • Dynamic Content:
  [Destination] =
  • the United States
  • the Caribbean & Latin America
  • Europe
  • the Middle East & Africa
  • Asia & the Pacific

Subject Line Testing:

• SL 1: (Authority)(Personalization): [Fname's][Your] Guide to the Dreamiest Poolside Escapes
• SL 2: (Listicle): 12 Showstopping Pools Across [Destination] and Beyond
• SL 3: (Intrigue)(Personalization): Pictures Don't Even Do These Pools Justice[, Fname]
• PH: This email will inspire you to take the plunge and book a trip

Gmail Clipping (102 kb's)

*Both designs are at risk of clipping

• • Member Current Size: 61kb
  • Member Estimated Size: 92 kb's
  

• • Non-Member Current Size: 65 kb's
  • Non-Member Estimated Size: 98 kb's
  

• Parameters:
• At risk = 90 – 101 kb
• Will clip = 102 kb and up