BP: Amanda Olcott

Theme:

Summer Planning/Getaways

Notes:

• Short
• 50/50 Landing Page Test
• Member and Non-Member versioning

Subject Line

• SL 1: [Intrigue][Offer]: Make Your Dream Summer Getaway a Reality With up to a [$200][$300] Resort Credit

• SL 2 [Offer][Personalization]: [Fname, ]Enjoy This [$200][$300] Resort Credit Just in Time for Summer

• SL 3 [How To][Personalization]: How to Plan Your Best Summer With up to a [$200][$300] Resort Credit[, Fname]

Preheader:

• Sunscreen, clubs, resort credit – you're all set for your trip.

Gmail Clipping (102kb)

• • Member Current Size: 41KB
  • Member Estimated Size: 62KB
  
  • Nonmember Current Size: 57KB
  • Nonmember Estimated Size: 86KB