Notes:

• • Incorporate previous campaign learnings
  • Use new brand voice
  • Ladder up to loyalty drivers work
  • Versions: Lux/Non Lux



Link to 2021 Creative




Luxury SL + PH:

• SL: Thank you for staying with us[, Fname]
• PH: Inside: Your exclusive offer to join Marriott Bonvoy




Non-Luxury & CALA SL + PH:

• SL: Inside: 7,500 Reasons to Plan Your Next Stay
• PH: Join Marriott Bonvoy to get even more out of travel.




Gmail Clipping (102 kb's)

• • Luxury Current Size: 57 kb's
  • Luxury Estimated Size: 86 kb's
  
• • Non-Luxury Current Size: 65 kb's
  • Non-Luxury Estimated Size: 98 kb's