Marriott Bonvoy  1209 - Lifecycle First 100 Days


Important Links

  • Content Excel Sheet
  • Strategy Presentation


  • Jill's Journey

  • Jill joined Marriott Bonvoy when she downloaded the mobile app and is a non-luxury traveler interested in planning a girls weekend trip.



  • Gmail Clipping (102 kb's)

  • Current Size: 41 kb's
  • Estimated Size: 62 kb's


  • O1: Welcome


    SL:⭐ Welcome to Marriott Bonvoy[, Fname]!

    PH: Inside: Program Overview, What to Expect Next

    Modules: 1A & S0

    O2: Data Collection


    SL: ⭐ Help Us Help You[, Fname]

    PH: Inside: Take Our 5-Question Survey

    Modules: 2A & S3

    O3A: Here's What You Need to Know


    SL: ⭐ We Heard What You Had to Say[, Fname]

    PH: Inside: Learn more about the member benefit that interests you most!

    Modules: 3A & S5

    O4A: Maximize Your Experience


    SL: ⭐ Meet Your New Travel Companion[, Fname]

    PH: Inside: Our mobile app brings amazing travel to the palm of your hand.

    Modules: 4D & S7

    O5: Offer


    SL: ⭐ Just for You: Members-Only Offer on Travel

    PH: Inside: The reason you should plan a trip right now

    Modules: 5A & S24

    O6: Offer Reminder


    SL: ⭐ Don't Miss This Exclusive Members-Only Offer[, Fname]!

    PH: Inside: How to save more on your next trip

    Modules: 7A & S25

    O7: More Ways to Stay


    SL: ⭐ Your Next Favorite Hotel Brand

    PH: Inside: See how far you've come!

    Modules: 3H & S13

    Points Activation 1:


    SL: ⭐ Earn Your Way to More Vacay

    PH: Inside: Find out how to earn even more points

    Modules: 9A, S6, S23

    Digital Activation 1:


    SL: ⭐ 10 Hotels That Help You Travel Better

    PH: Inside: Inspiration to help you plan your next trip

    Modules: 8A & S26

    Points Activation 2:


    SL: ⭐ We'd Like to Introduce You[, Fname]

    PH: Inside: Meet the partner that can help bring you even more points.

    Modules: 9B, S6, S23

    Digital Activation 2:


    SL: ⭐ Just What You've Been Looking For[, Fname]

    PH: Inside: Our Favorite [Beach][Ski][Mountain][Golf][City] Getaways

    Modules: 8B & S15

    Points Activation 3:


    SL: ⭐ Learn More Ways to Earn[, Fname]

    PH: Inside: Hotel stays are just the beginning…

    Modules: 9C, S6, S23

    Digital Activation 3:


    SL: ⭐ Our Favorite [Beach][Ski][Mountain][Golf][City] Getaways

    PH: Inside: The Experts Weigh In

    Modules: 8E & S16

    Points Activation 4:


    SL: ⭐ Hurry! Plan Your Next Trip With This Members-Only Offer[, Fname]!

    PH: Inside: Book, Stay & Save

    Modules: 7H, S6, S23

    Digital Activation 4:


    SL: ⭐ 10 Unforgettable Home Rentals You Don't Want to Miss

    PH: Inside: Private Home Rentals With All the Assurances of Marriott

    Modules: 8I & S3

    Points Activation 5:


    SL: ⭐ Do You Need More Points[, Fname]?

    PH: Inside: Find out how to top off your points balance and go even further

    Modules: 9H, S6, S23

    Digital Activation 5: Offboarding


    SL: ⭐⭐ Congratulations[, Fname]! It's Been 100 Days ⭐⭐

    PH: Thank you for being a valued Marriott Bonvoy member

    Modules: 10A


    Jack's Journey

  • Jack joined on property at the Las Vegas, Cosmopolitan which he booked through an OTA. We quickly learn he is interested in luxury travel, so deliver him the appropriate experience.



  • Gmail Clipping (102 kb's)

  • Current Size: 41 kb's
  • Estimated Size: 62 kb's


  • O1: Welcome


    SL:⭐ Welcome to Marriott Bonvoy[, Fname]!

    PH: Inside: Program Overview, What to Expect Next

    Modules: 1E & S0

    O2: Maximize Your Experience


    SL: ⭐ Meet Your New Travel Companion[, Fname]

    PH: Inside: Our mobile app brings amazing travel to the palm of your hand.

    Modules: 4E & S11

    O3B: Here's What You Need to Know


    SL: ⭐ Are You Planning Another Trip[, Fname]?

    PH: Inside: Find out how to save more

    Modules: 3E & S12

    O4B: Data Collection


    SL: ⭐ Help Us Help You[, Fname]

    PH: Inside: Take Our 5-Question Survey

    Modules: 2A & S3

    O5: Offer


    SL: ⭐ Just for You: Members-Only Offer on Travel

    PH: Inside: The reason you should plan a trip right now

    Modules: 5D & S28

    O6: Offer Reminder


    SL: ⭐ Don't Miss This Exclusive Members-Only Offer[, Fname]!

    PH: Inside: How to save more on your next trip

    Modules: 7A & S29

    O7: More Ways to Stay


    SL: ⭐ Did You Know[, Fname]?

    PH: Inside: Marriott Bonvoy members get even more.

    Modules: 3I & S13

    Points Activation 1:


    SL: ⭐ There's Still Time to Save[, Fname]

    PH: Inside: Take advantage of this members-only offer!

    Modules: 7A, S19, S23

    Digital Activation 1:


    SL: ⭐ See What Makes Our Mobile App Great

    PH: Inside: Learn why almost 2MM App Store customers give us 4.9/5 stars!

    Modules: 4D & S14

    Points Activation 2:


    SL: ⭐ Want to Earn Up to 50,000 Points[, Fname]?

    PH: Inside: How travel gets even better with friends

    Modules: 9F, S20, S23

    Digital Activation 2:


    SL: ⭐ Just What You've Been Looking For[, Fname]

    PH: Inside: Our Favorite [Beach][Ski][Mountain][Golf][City] Getaways

    Modules: 8E & S31

    Points Activation 3:


    SL: ⭐ Where Will You Go Next[, Fname]?

    PH: Inside: Save with this members-only offer

    Modules: 7G, S21, S23

    Digital Activation 3:


    SL: ⭐ Our Favorite [Beach][Ski][Mountain][Golf][City] Getaways

    PH: Inside: The Experts Weigh In

    Modules: 8B & S32

    Points Activation 4:


    SL: ⭐ This is Your Moment[, Fname]

    PH: Inside: Backstage Passes, Michelin-Starred Dining, and More

    Modules: 9G, S6, S23

    Digital Activation 4:


    SL: ⭐ How to Hit the Road on an Epic Road Trip

    PH: Inside: Travel inspiration for your next great adventure

    Modules: 8J & S17

    Points Activation 5:


    SL: ⭐ Do You Need More Points[, Fname]?

    PH: Inside: Find out how to top off your points balance and go even further

    Modules: 9H, S6, S23

    Digital Activation 5: Offboarding


    SL: ⭐⭐ Congratulations[, Fname]! It's Been 100 Days ⭐⭐

    PH: Thank you for being a valued Marriott Bonvoy member

    Modules: 10A


    Master Modules & Touchpoints outside 100 Days



    Notes

  • Eyebrow Modules and Hero Modules grouped together
  • Secondary Content grouped together
  • New Hurdle Offer/Reminder/Book grouped together
  • Template Layout w/ and w/out cobrand included

  • 100 Days Mobile App Placement Copy



    Notes

  • Specs posted on Marriott Voyager Homepage
  • All images sourced from DAC

  • January 2024 Requested Mockups