PCIQ Subject Line Optimization

• VERSION 1: Redemption Messaging
• SL 1 (Emoji)(Offer): NEW! You Can Now Redeem Points on Shop Marriott
• SL 2 (Intrigue)(Urgency)(Personalization): Don't Let Your Points Go to Waste[, Fname]
• SL 3 (Direct)(Personalization): [Fname, ] Redeem Your Points on Shop Marriott
• SL 4 (Question)(Intrigue): Have You Heard? Your Points Just Got More Rewarding

• PH: From bedding to fragrance to poolside must-haves, shop summer essentials today

• VERSION 2: Buy More Save More
• SL 1 (Emoji)(Offer): Your Favorite Shop Marriott Products Are on Sale
• SL 2 (Intrigue)(Personalization): The Shop Marriott Sale You've Been Waiting For… [, Fname]
• SL 3 (Direct)(Personalization): [Fname, ]Enjoy Up to $1300 Savings at Shop Marriott
• SL 4 (Question)(Intrigue): Have You Seen the Shop Marriott Sale?

• PH: The more you shop, the more you save

Gmail Clipping (102 kb's)

Design A:

• • Current Size: 75 kb's
  • Estimated Size: 113 kb's
  

Design B:

• • Current Size: 105 kb's
  • Estimated Size: 158 kb's