PCIQ Subject Line Optimization

• SL 1 (Direct)(Personalization): [Fname,] Redeem Your Points on The Ritz-Carlton Shops
• SL 2 (Direct)(Timely): You Can Now Purchase With Points at The Ritz-Carlton Shops
• SL 3 (Personalization)(Authority)(Emoji): [Fname's][Your] Staycation Shopping Guide Inside
• SL 4 (Personalization)(Intrigue)(Emoji): [Fname,][Your] Points Just Got More Rewarding

• PH: Experience the joy of good travel in the comfort of your home

Gmail Clipping (102 kb's)

Design A:

• • Current Size: 75 kb's
  • Estimated Size: 113 kb's
  

Design B:

• • Current Size: 105 kb's
  • Estimated Size: 158 kb's