• SL1 (Personal)(Authority): [Fname's ][Your ]Guide to [Summer][Winter] Holidays
• SL2 (FOMO)(Personal): Don't miss this [summer][winter] holiday inspiration[, Fname]!
• SL3 (Direct): Plan a Perfect [Summer][Winter] Holiday
• SL4 (Offer): Save on Summer Weekend Getaways
• SL5 (List): [XX] Spectacular Hotels With [Pools][Spas][Golf]
• PH: Take our June poll to discover the right hotel for your type of [summer][winter] travel: beach, nature, safari, or spa.

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