• SL1 (Personal)(Authority): [Fname's ][Your ]Guide to Summer Holidays in [Destination]
• SL2 (Question)(Personal): Where will you go on your summer holiday[, Fname]?
• SL3 (Direct): Plan a Perfect Summer Holiday in [Destination]
• SL4 (Offer): Save up to 20% on Summer Weekend Getaways in [Destination]
• SL5 (List): [XX] Spectacular Hotels in [Destination]
• PH: Take our June poll to discover the right hotel for your type of travel: beach, nature, safari, or spa.

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