Subject Line Options & Preheader:

Targeted:

• SL1: Your Cyber Monday Specials Are Inside 🎁
• SL2: These Cyber Monday Steals Will Take You Places
• SL3: Open for Cyber Monday Savings 🎁
• PH: Enjoy special staycation packages or save up to 25% off hotels and resorts for a limited time

Notes:

• • 32.1% non-member OR vs 29.1% member OR so opportunity to drive to non-members (June solo stat)
  • Staycation and stay longer/long term stay highest CTR – LTS had highest conversion rate
  

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