Non-Luxury

Subject Line Options: Choose 1 for each group

Targeted: No Offer

• SL1:You're Invited[, Fname]
• SL2: Will you join us[, Fname]?
• SL3: Thank you for staying at [Property Name][, Fname]
• PH: Learn how to get low member rates, free Wi-Fi, and exclusive offers for your next trip.

Targeted: Offer

• SL1: You're Invited[, Fname]
• SL2: Exclusive Offer for You[, Fname]
• SL3: Thank you for staying at [Property Name][, Fname]
• SL4: You're Invited: Earn a Free Night
• SL5: [Fname, ]Join + Earn a Free Night
• PH: Earn up to [7,500][10,000] bonus points, plus enjoy low member rates, free Wi-Fi, and exclusive offers for your next trip.

• • Versioning includes:
  º Offer A/Offer B/No Offer
  º Direct Booker/OTA Booker
  

Gmail Clipping (102kb)

• • NonLuxury Current Size: 59kb
  • NonLuxury Estimated Size: 89kb
  

Luxury

Subject Line Options: Choose 1 for each group

Targeted: No Offer

• SL1:You're Invited[, Fname]
• SL2: Will you join us[, Fname]?
• SL3: Thank you for staying at [Property Name][, Fname]
• SL4: You're Invited: Earn a Free Night
• SL5: [Fname, ]Join + Earn a Free Night
• Luxury PH: Discover how rewarding your next stay could be as a Marriott Bonvoy member

Targeted: Offer

• SL1: You're Invited[, Fname]
• SL2: Exclusive Offer for You[, Fname]
• SL3: Thank you for staying at [Property Name][, Fname]
• Luxury PH: Earn bonus points, plus discover how rewarding your next stay could be as a Marriott Bonvoy member

• • Versioning includes:
  º Offer A/Offer B/No Offer
  º Direct Booker/OTA Booker
  

Gmail Clipping (102kb)

• • Luxury Current Size: 52kb
  • Luxury Estimated Size: 78kb