Subject Line Options & Preheader:

SL Test & Roll:

• SL1: ‘Tis the Season for a Holiday Getaway 🎁
• SL2: Celebrate the Holidays With Our Most Festive Offers 🎉
• SL3: Our Holiday Favorites Just for You—Book Today 🎁
• PH: Stay longer and save with our exclusive extended stay rates, or save up to 25% off hotels and resorts

Notes:

• • 32.1% non-member OR vs 29.1% member OR so opportunity to drive to non-members (June solo stat)
  • Staycation and stay longer/long term stay highest CTR – LTS had highest conversion rate
  

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