Subject Lines & Preheaders

UK + Ireland

• SL1: (How To): How to End the Summer on a High With [25%][20%] Off.
• SL2: (Intrigue): Especially for You in August...
• SL3: (Personalization): [Fname, ]End the Summer on a High With [25%][20%] Off.
• SL4: (Question): Are you ready for one last summer getaway and [25%][20%] off?
• SL5: (Offer): Save [25%][20%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in the UK, Ireland and beyond

UAE

• SL1: (How To): How to End the Summer on a High With [20%][15%] Off.
• SL2: (Intrigue): Especially for You in August...
• SL3: (Personalization): [Fname, ]End the Summer on a High With [20%][15%] Off.
• SL4: (Question): Are you ready for one last summer getaway and [20%][15%] off?
• SL5: (Offer): Save [20%][15%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in the United Arab Emirates and beyond

Germany

• SL: Save [25%][20%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in Germany and beyond

Spain

• SL: Save [25%][20%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in Spain, Portugal and beyond

France

• SL: Save [25%][20%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in France, Monaco and beyond

KSA

• SL: Save [20%][15%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in Saudi Arabia and beyond

South Africa

• SL: Save [20%][15%] on Last-Minute Winter Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in South Africa and beyond

Italy

• SL: Save [25%][20%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in Italy and beyond

Benelux

• SL: Save [25%][20%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer

Russia

• SL: Save [20%][15%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in Russia and beyond

Egypt + Rest of MEA

• SL: Save [20%][15%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer

Turkey

• SL: Save [20%][15%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in Turkey and beyond

Qatar

• SL: Save [20%][15%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer in Qatar and beyond

Scandinavia + Rest of EU

• SL: Save [25%][20%] on Last-Minute Summer Getaways
• PH: Enjoy flexible cancellation in case plans change and rediscover the last of summer

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