Subject Lines & Preheaders
UK + Ireland
- SL1: (How To): How to Save 50% on Your Second Room for a Family Holiday
- SL2: (Intrigue): Discover Our Collection of UK Hotels for Any Style
- SL3: (List): 121 Hotels for a Summer Staycation in the UK (39 with a Pool)
- SL4: (Question): What are your summer plans[, Fname]?
- SL5: (Offer): Save 50% on a Second Room for Your Family Holidays
- PH: Plus, discover local offers including an afternoon tea experience.
UAE
- SL1:(How To): How to Save 20% on Summer Holidays in the UAE
- SL2:(Intrigue): Discover Our Collection of 69 UAE Hotels for Any Style
- SL3:(List): 69 Hotels for a Summer Staycation in the UAE (17 with Beach Access)
- SL4:(Question): What are your summer plans[, Fname]?
- SL5:(Offer): Save 20% on Summer Holidays
- PH: Plus, discover local offers including ways to earn and redeem points on dining experiences.
Germany
- SL: 101 Hotels for a Summer Staycation in Germany (27 with a Pool)
- PH: ...and save 50% on a second room for your family holidays
Spain
- SL: 101 Hotels for a Summer Staycation in Spain (8 with Beach Access)
- PH: ...and save 50% on a second room for your family holidays
France
- SL: 59 Hotels for a Summer Staycation in France (25 with a Pool)
- PH: ...and save 50% on a second room for your family holidays
KSA
- SL: 33 Hotels for a Summer Staycation in Saudi Arabia (11 with a Spa)
- PH: ...and enjoy 20% off, plus free breakfast
South Africa
- SL: 55 Hotels for a Winter Staycation in South Africa (49 with a Pool)
- PH: ...and enjoy 20% off, plus free breakfast
Italy
- SL: 62 Hotels for a Summer Staycation in Italy (24 with a Pool)
- PH: Plus, discover local offers including extraordinary dining experiences near you.
Benelux
- SL: 20 Hotels for a Summer Holiday in the Netherlands (4 with a Pool)
- PH: ...and save 50% on a second room for your family holidays
Russia
- SL: 29 Hotels for a Summer Staycation in Russia (14 with a Pool)
- PH: ...and save 50% on a second room for your family holidays
Egypt + Rest of MEA
- SL: Enjoy 20% off your next holiday
- PH: Plus, discover local offers including extraordinary dining experiences near you.
Turkey
- SL: 33 Hotels for a Summer Staycation in Turkey (28 with a Pool)
- PH: ...and enjoy 20% off, plus free breakfast
Qatar
- SL: 11 Hotels for a Summer Staycation in Qatar (4 with Beach Access)
- PH: ...and enjoy 20% off, plus free breakfast
Scandinavia + Rest of EU
- SL: Save 50% on a Second Room for Your Family Holiday
- PH: Plus, discover local offers including luxurious private home rentals.
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