Subject Lines and Preheaders

#1

• SL: [Fname, ]Plan a European Resort Getaway
• PH: Book your trip in advance for resort credits, room upgrades and more.

#2

• SL: European Resort Special
• PH: Book before 31 March 2020 for resort credits and room upgrades.

#3

• SL: Don't Miss Out – European Resort Specials
• PH: Enjoy a €50 daily resort credit and complimentary room upgrade when you book in advance.