VERSION 1: BOOK DIRECT
- SL #1: Don't Miss Out[, Fname]!
- SL #2: You May Be Missing Out[, Fname]
- SL #3: The Secret to Low Rates on Hotels
- PH: Discover the benefits of booking direct.
VERSION 2: 10% Discount
- SL #1: Don't Miss Out[, Fname]!
- SL #2: Save 10% On Your Next Hotel Stay
- SL #3: Just for You: 10% Off
- PH: Take advantage of this special offer and discover the benefits of booking direct.