Marriott Rewards

SPG Reminder #2

» 1g. Gold Members who haven't yet linked

Subject Lines:

• Activate Your Gold Status at SPG^®
• You Have Unclaimed Gold Status
• Your Status Match Offer: Gold at SPG^®

Preheader:

• Here's what you'll get when you link accounts.

» 1p. Platinum Members who haven't yet linked

Subject Lines:

• Activate Your Platinum Status at SPG^®
• You Have Unclaimed Platinum Status
• Your Status Match Offer: Platinum at SPG^®

Preheader:

• Here's what you'll get when you link accounts.

» 2. Members who opened Link Account Email 1 but didn't link

Subject Lines:

• Linking to SPG^® Takes 2 min[, FNAME]
• Activate Your New Benefits
• Linking Accounts: Your Step by Step Guide

Preheader:

• Here's what you'll get when you link to SPG^®.

» 3. Members with MRCC but not linked

Subject Lines:

• Linking to SPG^® Takes 2 min[, FNAME]
• Activate Your New Benefits
• Your Status Match + More Benefits

Preheader:

• Here's what you'll get when you link to SPG^®.

» 4. ROTW Members

Subject Lines:

• Activate Your New Benefits
• 5,700 Reasons to Link Accounts
• More Global Options for Your Membership

Preheader:

• Enjoy benefits in more places around the world when you link accounts.

» 5. Members who never opened Link Email 1

Subject Lines:

• Activate Your New Benefits
• Linking to SPG^® Takes 2 min[, FNAME]
• Linking Accounts: Your Step by Step Guide

Preheader:

• Here's what you'll get when you link accounts.

» 6. Basics that aren't in any of these other categories

Subject Lines:

• Activate Your New Benefits
• Linking to SPG^® Takes 2 min[, FNAME]
• 5,700 Reasons to Link Accounts

Preheader:

• Get Points Transfer, Status Match & much more.

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