Marriott Rewards

Mr. Marriott Solo


V1.0 - Snowglobe - Red Border (updated preheader 11/16)


Preheader Options (approved):

  • A special note from Mr. Marriott.

Subject Line (approved)

  • Thank You for a Wonderful Year[, Alexandria]!

Round #2 - due to complexity, this will be made responsive during coding

Snowglobe - Black Border - New

Snowglobe - Red Border

Snowglobe - Red Border + Thin Stripe + Ribbon

Snowglobe - Tan Border

 

Copy 11/4/2015:

Version 1

Dear [FNAME],

Sending holiday wishes of warmth and joy to you in [hometown] or wherever the road takes you.

Thank you for a wonderful year,
Mr. Marriott

 

Version 2

Dear [FNAME],

Whether you’re in [hometown] for the holidays or the road takes you elsewhere, I hope your season is full of warmth and joy.

Thank you for a wonderful year,
Mr. Marriott

 

Version 3

Dear [FNAME],

Winter is in the air here in Bethesda, Maryland. As the holidays approach I’ve been thinking about a very special family: the family of Marriott Rewards members like you.

[Thank you for being a part of this family since [2010].][I’m so glad you joined our extended family this year.] It’s because of members like you that our program was named the best in hotel loyalty this year.

Whether you’re in [hometown] for the holidays or the road takes you elsewhere, I hope your season is full of warmth and joy.

Thank you,
Mr Marriott

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Round #1 Presentation Files

Family 1 - Beach - Fade

Family 2 - Dinner Checker Trim | Family 3 - Dinner

Family 4 - Fireplace

Family 5 - Apple Pie

Snowglobe

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Graphic Highlights

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Round #1 Concept Exploration

MR_Marriott_Card_Concepts_2.pdf

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Copy

Short (preferred)

Dear Alexandria,

Sending holiday wishes of warmth and joy from my home in Bethesda, Maryland to you in [hometown] or wherever the road takes you.

Thank you for a wonderful year,

[Animated Signature IMAGE]

Bill Marriott
Chairman, Marriott International

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Long

Dear Alexandria,

Winter is in the air here in Bethesda, Maryland. As the holidays approach I've been thinking about a very special family: the family of Marriott Rewards members like you.

[Thank you for being a part of this family since [2010].][I'm so glad you joined our extended family this year.] It's because of members like you that our program was named the best in hotel loyalty this year.

Whether you're in [hometown] for the holidays or somewhere else, I hope your season is full of warmth and joy.

Thank you,

[Animated Signature IMAGE]

Bill Marriott
Chairman, Marriott International

 

 

 


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