Marriott Rewards

Mid-year Bonus Reminder Solo

Already Registered

• Registered (MY14A) | Registered (MY14BDF)
  
  
• Subjectlines:
  • [FIRST NAME], are you on track? You have until August 31st
    
    
• Motivational Statements
  • First threshold:
    [FIRST NAME], It's Easy To Get Started!
    
    
  • Second threshold:
    [FIRST NAME], You're Well On Your Way!
    
    
  • Third threshold:
    [FIRST NAME], You're Halfway There!
    
    
  • Fourth threshold:
    [FIRST NAME], Keep It Up, You're Almost There!
    
    
  • General motivation copy that could apply to any threshold
    [FIRST NAME], You're Making Great Progress!
    [FIRST NAME], It Won't Be Long Now!
    [FIRST NAME], You're Getting Close!

Not Registered

• Unregistered
  
  
• Subjectlines:
  • [FIRST NAME], register by July 31 for bonus points

Thresholds

• Image Segments (0% - 100%) - the gauge images
  
  
• Rollover mockup - to show how images look in layout based on percentage threshhold

Yesmail Interactive