0190 | FATHER'S DAY

SUBJECT LINE & PREHEADER

  • SL 1: Go the extra mile yard for Dad.
  • PH 1: Celebrate Father's Day with 100 beers on tap.

  • SL 2: Treat Dad to a beer this weekend…
  • PH 2: By "a beer", we mean a half yard.

  • SL 3: Beer. Brew. Brewski. Suds.
  • PH 3: Join Dad for a pint of whatever he calls it this weekend.

  • SL 3: Don't worry. We know what Dad needs.
  • PH 3: A half yard of his favorite brew.

Design 2

Epsilon Handoff Code

SUBJECT LINE & PREHEADER

  • SL 1: Go the extra mile yard for Dad.
  • PH 1: Celebrate Father's Day with 100 beers on tap.

  • SL 2: Treat Dad to a beer this weekend…
  • PH 2: By "a beer", we mean a half yard.

  • SL 3: Beer. Brew. Brewski. Suds.
  • PH 3: Join Dad for a pint of whatever he calls it this weekend.

  • SL 3: Don't worry. We know what Dad needs.
  • PH 3: A half yard of his favorite brew.

Design 1

Design 2