Get ready for the demand generation renaissance!

Businesses are reshaping ABM and content strategies with a focus on GTM and personalization. According to the "2024 Demand Generation Benchmark Survey," 57% of respondents are increasing ABM budget, while 54% are boosting content marketing investments—up from 46% and 43% respectively in 2023. This shift is driven by the need for personalized content across various channels to enhance storytelling and drive conversions.

Find out what’s working in Demand Generation in 2024.

• Gain insights from DemandGen Report on how organizations are reinvesting their budgets for demand strategy enhancement.
• Explore hyper-personalization techniques such as deeper segmentation, dynamic content personalization, AI, and chatbots for real-time engagement.
• Learn about the evolution of ABM and ABX strategies, including multichannel engagement and virtual events for immersive experiences with decision-makers.
• Discover innovative content strategies incorporating emotional storytelling, interactive formats like video and audio, and AI-powered tools.

Don’t miss this chance to propel your demand generation efforts forward. Download the report now to unlock the secrets behind successful ABM and content strategies.