How The Harris Poll builds addressable audiences with just IP addresses

The Harris Poll, part of the Stagwell Group, is a global market research and consulting firm that provides insights and digital tools through data.

However, the data that Harris Poll collects through their survey is limited. They receive an IP address and responses, but know very little about their respondents outside of that.

The Harris Poll needed a way to enrich the data they were collecting in a fast and straightforward way. They needed quality data from one central and reliable source, like Narrative’s data commerce platform, so that they could hone in on their audience without overspending their time and resources.

In this whitepaper learn about how the Harris Poll streamlined their strategy and how the results positively impacted their overal business strategy.

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