| Unleash the Power of Acquisition Email: Market Research |
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| Email is one of the most reliable and profitable marketing channels, even as consumer behavior has proliferated across multiple channels and platforms. Acquisition email provides a number of unique benefits within the context of brands’ broader acquisition efforts. |
| We dug directly into the market and found that: |
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58% of marketers would use acquisition email if their vendor could prove the emails are privacy-compliant. |
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77% of marketers believe that an acquisition campaign delivers higher ROI when it includes acquisition email. |
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28% don’t use acquisition email because they are unsure if it’s compliant with consumer privacy laws and guidelines. |
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| Download the report for more survey results, best practices and analysis on acquisition email. |
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