Email is one of the most reliable and profitable marketing channels, even as consumer behavior has proliferated across multiple channels and platforms. Acquisition email provides a number of unique benefits within the context of brands’ broader acquisition efforts.
In this paper, we will provide an overview of acquisition email and describe how marketers can best unleash its power to drive performance, transparency and scale within omnichannel acquisition programs. We’ll also discuss the current state of acquisition email within the marketing industry, as illuminated by recent Data Axle research.
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