Every winning organization understands that data is a critical strategic asset. It is the underpinning of any modern enterprise’s growth and innovation strategy.
As a result, you're likely already capturing a great deal of data on your own to inform your strategies. While it’s always possible to collect more, overdoing it can compromise customer experiences, product performance, and service delivery. That is why the most progressive companies are choosing to augment first-party data with external sources.
In this guide, we will examine the hidden costs of the traditional approaches most businesses use to acquire external data and how a new model is pointing the way to a more cost-effective future.
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