| Crafting personalized customer experiences with data |
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| How using customer data and insights can help generate increased marketing RO |
| Many consumers are facing unprecedented challenges and macroeconomic factors. The global impact of COVID-19 has driven fundamental changes in their mindsets and behaviors. |
| The compound effect of these macro factors on consumers’ decision-making? They’ve created the perfect storm. |
| This e-Book helps customer-facing professionals understand the shifting consumer mindset and build experiences – and offerings – that better resonate with customers. |
| Included in this e-Book: |
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Achieving customer relationship success |
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A starter framework for improving customer experiences |
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Establishing an effective data foundation with customer data |
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