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Data Business Insights
7 Common Mistakes Why Sales and Service Intiatives Fail in Banking
Sponsored By  INTERCOM
Ongoing research continues to prove that improvement in customer or member experience, specifically around the sales and service interactions, has a “linear” relationship with an organization’s income.
To put it simply:

SERVICE & SALES QUALITY EXPERIENCE = RETENTION and SALES/SHARE OF WALLET = PROFIT

So, why do many of these sales and service/customer or member experience programs fail? This white paper dives into the 7 most common reasons.
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