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| 7 Common Mistakes Why Sales and Service Intiatives Fail in Banking |
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| Ongoing research continues to prove that improvement in customer or member experience, specifically around the sales and service interactions, has a “linear” relationship with an organization’s income. |
To put it simply:
SERVICE & SALES QUALITY EXPERIENCE = RETENTION and SALES/SHARE OF WALLET = PROFIT
So, why do many of these sales and service/customer or member experience programs fail? This white paper dives into the 7 most common reasons.
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