7 Common Mistakes Why Sales and Service Intiatives Fail in Banking

Ongoing research continues to prove that improvement in customer or member experience, specifically around the sales and service interactions, has a “linear” relationship with an organization’s income.

To put it simply:

SERVICE & SALES QUALITY EXPERIENCE = RETENTION and SALES/SHARE OF WALLET = PROFIT

So, why do many of these sales and service/customer or member experience programs fail? This white paper dives into the 7 most common reasons.

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