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| The Ultimate Guidebook to Channel Partner Ecosystems |
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| As more and more businesses build their partner ecosystems, companies that don’t actively build and embrace these new partner types will flounder in a competitive global market. It’s time to think differently, make room for more than just our traditional partners and change the way we go to market. |
| In this guide, we break down everything you could possibly need to begin addressing your new ecosystem mindset, including: |
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The new ecosystem blueprint |
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How to get and use channel partner data |
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Applying segmentation for ecosystem success |
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Identifying your partner segments, with deep dives into strategies for: influencer, transactional and retention channels |
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The benefits of mapping your channel partner ecosystem |
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And much more |
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| Once you commit to the new partner ecosystem mentality, you can find your path and start to realize all the benefits that await: Benefits for your partners. Benefits for your company. And benefits for your customer. |
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