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CX Trends Report: A Guide for Marketing Innovators |
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| Did you know 94% of marketers have changed their digital strategy in the past 18 months? Not surprising when you hear that as many as 40% of consumers have switched brands or retailers during the pandemic. |
| With customer loyalty low – and the cost of acquiring new customers high – marketers need to focus on sustaining engagement with each and every customer. They must reimagine some customer experiences (CX) altogether. |
| This new report analyzes the results from 8,000 consumers and 800 marketers in a global survey conducted by Vanson Bourne and Acquia. It explores: |
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The strategies marketers are using to adapt to new customer behaviors |
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The top technologies marketers have invested in over the last 18 months |
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How marketers are using personalization in their digital experiences |
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How privacy and data collection will be handled in the cookieless future |
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