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Transactional Channels: The Cornerstone of a Partner Strategy |
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| Do you have programs in place with a wealth of partners? Are only a fraction of those partners bringing revenue to the table? And of those partners, are a mere handful collaborating with you at a level that accounts for significant channel revenue? |
| It’s likely a transactional channel. Your classic partner program with traditional tiering based on performance. It’s the program everyone has in place today—and it’s not a bad model nor will it ever go away. |
| Focusing on these 3 areas will increase performance in legacy indirect channel programs: |
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Optimization |
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Expansion |
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Reactivation |
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| Download the white paper to learn more. |
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