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8 Ways To Increase Customer Lifetime Value |
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| There are two ways to grow your business—first, by acquiring new customers, and second, by retaining existing clients and increasing customer lifetime value. While working hard to grow your customer base is necessary, it’s important to remember the impact of customer retention. Most marketers agree it’s five times more expensive to acquire new customers than it is to retain, yet brands continue to leave retention and reactivation to chance. |
| We think customer lifetime value is a critical KPI, but what’s more important is that brands keep improving it. In this whitepaper we’ll give you eight options to improve it. |
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