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Will the pandemic have a lasting impact on how US B2Bs allocate ad budgets?
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| According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market as spending approaches $15 billion. By then, the seismic transformation spurred by the pandemic will be permanent. |
| Last year, US B2B pivoted from in-person channels to digital ads to reach audiences. In 2021, the growth in digital ad spending will be even greater than we originally estimated, indicating the shift to digital isn’t slowing down. Digital ads will also remain a more prevalent part of the B2B media mix in the coming years. |
| Download this report to receive the most important market shifts in our July 2021 forecast for US B2B advertising which includes new estimates for B2B display and search ad spend. |
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