The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

The 11 Providers That Matter Most And How They Stack Up

The latest Forrester Wave^TM report offers marketers guidance as they wade through a saturated market to find quality B2B data and value-added tools and services.

Based on a 24-criterion evaluation, the Forrester Wave^TM report provides crucial insight into the solutions which:

• Offer the widest, deepest, and highest-quality data
• Seamlessly integrate into existing workflows or enables new ones.
• Include the right mix of complementary components, applications, and/or services

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Job title Please select Owner, President, CEO, COO IT: CIO, CTO IT: VP IT: Director IT: Manager IT: Staff Sales: CRO Sales: VP Sales: Director Sales: Manager Sales: Staff Marketing: CMO Marketing: VP Marketing: Director Marketing: Manager Marketing: Staff Finance: CFO, CAO Finance: VP Finance: Director Finance: Manager Finance: Staff HR: CHRO, CPO HR: VP HR: Director HR: Manager HR: Staff Customer Service: CCO Customer Service: VP Customer Service: Director Customer Service: Manager Customer Service: Staff Other

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Company size Please select 1-4 5-9 10-24 25-49 50-99 100-249 250-499 500-999 1000-4999 5000-9999 More than 9999

Company revenue Please select 0 to 1M 1M to 2.5M 2.5M to 5M 5M to 10M 10M to 20M 20M to 50M 50M to 100M 100M to 500M 500M to 1B >1B

Industry Please select Advertising/Media/Publishing Aerospace and Aviation Agriculture and Forestry Automotive Banking/Accounting/Financial Business Services Education: K-12 Computer and Technology Education: College/University Entertainment/Travel/Hospitality Food and Beverage Government: Local Government: State Government: Federal Healthcare Engineering and Construction Insurance Legal Solutions Marketing Manufacturing Non profit Organizations Public Relations Pharmaceutical Real Estate Retail and Wholesale Telecommunications Scientific VAR/VAD/System Integrator Transportation and Shipping Utilities

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