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Using data and technology to build a scalable, yet personal ABM plan
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| Traditional ABM is a solid foundation, but in order to thrive in a new era, where work and home life have converged, B2B marketers need to build an evolved account strategy that considers business decision-makers as individuals with unique interests beyond their work life.
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| The latest whitepaper from Data Axle details how to create an individualized ABM program (ABM-i) including: |
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8 ABM-i strategies to create a truly individualized approach for key decision-makers |
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How to use technology, data, & analytics to create scalable, yet personalized campaigns & content |
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Real-world success stories from B2B leaders across industries, including technology & manufacturing |
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