The retailer’s guide to marketing data

From zero-party to third-party, how retailers put consumer data to work

Did you know retailers using advanced applications of consumer data for product recommendations reported they increased product sales by more than five times?

In this whitepaper, Data Axle examines 23 consumer data use cases – from product recommendations to lookalike models to multi-channel identity resolution, and more – that are giving savvy retailers a competitive edge. Download to discover:

• How to use zero-, first-, second-, and third-party data to find your best customers & drive repeat purchases
• 20 real-world brand examples from retailers like Amazon, Lands’ End, Walmart, and Williams Sonoma
• How consumer data can help you boost marketing ROI, convert new customers, and create personalized experiences that drive loyalty

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