Financial services companies are faced with changing consumer needs, uncertain economic conditions, and heightened demand for personalized customer experiences, as well as intense competition from new players – from tech giants to online-only brands. To achieve growth in today’s marketplace, savvy brands are adopting data-centric marketing strategies that leverage four types of consumer data (zero-, first-, second-, and third-party data) to improve performance, reduce ineffective marketing spend, and increase long-term loyalty by creating relevant, powerful communications.
Read more in The Finance Industry’s Guide to Marketing Data. You’ll learn:
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