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U.S. Bank
usbank.com
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U.S. Bank Asset Based Finance
QUARTERLY UPDATE: WINTER 2012

View this email as a Web Page
@HTML_PREVIEW_LINK

U.S. Bank Asset Based Finance provides consistent, reliable 
access to working capital to fund continued business success 
and maximize an organization's borrowing capacity. Our asset 
based lending industry veterans provide innovative and customized 
solutions focused on the growth and success of our clients. 

Learn More:
http://usbank.com/cgi_w/cfm/commercial_business/products_and_services/financing/asset_based_financing.cfm


MARKET PULSE: ASSET BASED FINANCE

Issues and thoughts on today's market 

With greater supply than demand, businesses have more lending 
sources and options available to them than ever before, and as 
a result, banks are becoming increasingly more competitive with 
their products. Ultimately, while price will be a factor, the 
winner in today's marketplace will be determined by the quality 
of the lending institution. We talked to Sam Philbrick, 
president of U.S. Bank Asset Based Finance, to give us a better 
understanding of today's markets and why U.S. Bank is in a 
position to be successful today.

Read More:
http://www.usbank.com/abf_marketpulse


2012 ECONOMIC & FINANCIAL MARKET OUTLOOK

Keith Hembre, Nuveen's Chief Economist, discusses the economic 
outlook for 2012.

In recent months, economic sentiment has oscillated between 
fears of a double dip recession and expectations for a 
strengthening and durable domestic recovery. In this special 
commentary, by Keith Hembre of Nuveen Investments, you'll 
find his outlook for 2012 and insights on how the recovery 
will continue. 

Learn More:
http://www.usbank.com/resourcecenter_Hembre2012Outlook


U.S. BANK IN THE NEWS

Quality & value are keys to continued success

Customers continued to rank U.S. Bank highly in overall 
satisfaction, quality and value according to American Customer 
Satisfaction Index (ACSI) November 2012 research. U.S. Bank 
once again exceeded the industry average and the four largest 
banks in the country. The ACSI released the results of the 
four largest banks in the country, along with industry 
average and the combined average of all other banks. The 
highest reported score for a bank was 73 and industry average 
was 75 for overall satisfaction. Looking at two primary drivers 
of overall satisfaction - quality and value - U.S. Bank remains 
above the industry average and the largest four banks. In 
customer retention, U.S. Bank scored significantly higher 
than the bank industry average.

Read More(1):
http://www.theacsi.org/index.php?option=com_content&view=article&id=12&Itemid=110


RESOURCES

Keith Hembre's review & outlook

Get vital economic news, trends, updates and perspectives 
on the current state of the economy and financial markets.

Read the Feature
http://www.usbank.com/cgi_w/cfm/commercial_business/products_and_services/financing/resource_center.cfm

Quarterly Market Views
http://www.usbank.com/commercial_business/products_and_services/financing/pdf/QtrlyMktViews_Q42011_USB.pdf

U.S. Bank Quarterly Profile
http://phx.corporate-ir.net/phoenix.zhtml?c=117565&p=irol-homeProfile


UPCOMING EVENTS
Bronze Sponsor 
ACG Capital Connection, Atlanta
February 8, 2012

Silver Sponsor 
ACG Intergrowth, Dallas
April 25 - 27, 2012


CONTACT US
Please contact us to learn more or to discuss any financing
needs:

`eqf_name`, `eqf_title`
U.S. Bank Asset Based Finance
`eqf_email`
`eqf_phone`

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This discussion is intended to be informational only and is 
not exhaustive or conclusive. The factual information provided 
has been obtained from sources believed to be reliable, but is 
not guaranteed as to accuracy or completeness. 

Deposit products offered by U.S. Bank National Association. 
Member FDIC. 

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of its affiliates, nor are they insured by the Federal Deposit 
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U.S. Bank is not responsible for and does not guarantee the 
products and services, or the performance of the products or 
services, offered by its affiliates or by third parties.

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