View this email as a Web page.   U.S. Bank Asset Based Finance provides consistent, reliable access to working capital to fund continued business success and maximize an organization’s borrowing capacity. Our asset based lending industry veterans provide innovative and customized solutions focused on the growth and success of our clients. Learn More: Asset Based Finance     Issues and thoughts on today’s market With greater supply than demand, businesses have more lending sources and options available to them than ever before, and as a result, banks are becoming increasingly more competitive with their products. Ultimately, while price will be a factor, the winner in today’s marketplace will be determined by the quality of the lending institution. We talked to Sam Philbrick, president of U.S. Bank Asset Based Finance, to give us a better understanding of today’s markets and why U.S. Bank is in a position to be successful today.     Keith Hembre, Nuveen’s Chief Economist, discusses the economic outlook for 2012. In recent months, economic sentiment has oscillated between fears of a double dip recession and expectations for a strengthening and durable domestic recovery. In this special commentary, by Keith Hembre of Nuveen Investments, you’ll find his outlook for 2012 and insights on how the recovery will continue.     Quality & value are keys to continued success Customers continued to rank U.S. Bank highly in overall satisfaction, quality and value according to American Customer Satisfaction Index (ACSI) November 2012 research¹. U.S. Bank once again exceeded the industry average and the four largest banks in the country. The ACSI released the results of the four largest banks in the country, along with industry average and the combined average of all other banks. The highest reported score for a bank was 73 and industry average was 75 for overall satisfaction. Looking at two primary drivers of overall satisfaction - quality and value - U.S. Bank remains above the industry average and the largest four banks. In customer retention, U.S. Bank scored significantly higher than the bank industry average.     Please contact us to learn more or to discuss any financing needs: `eqf_name`, `eqf_title` U.S. Bank Asset Based Finance `eqf_email` `eqf_phone`   Keith Hembre’s review & outlook Get vital economic news, trends, updates and perspectives on the current state of the economy and financial markets. Quarterly Market Views U.S. Bank Quarterly Profile Bronze Sponsor ACG Capital Connection Atlanta February 8, 2012 Silver Sponsor ACG Intergrowth Dallas April 25 - 27, 2012   1By selecting this link, you will leave U.S. Bank and enter a third-party Web site. U.S. Bank is not responsible for the content of, or products and services provided by this third party, nor does it guarantee the system availability or accuracy of information contained in the site. This Web site is not controlled by U.S. Bank. Please note that the third-party Web site may have privacy and information security policies that differ from those of U.S. Bank. This discussion is intended to be informational only and is not exhaustive or conclusive. The factual information provided has been obtained from sources believed to be reliable, but is not guaranteed as to accuracy or completeness. Deposit products offered by U.S. Bank National Association. Member FDIC. Investment products, including shares of mutual funds, are not deposits or obligations of, or guaranteed by U.S. Bank or any of its affiliates, nor are they insured by the Federal Deposit Insurance Corporation, or any other government agency. An investment in such products involves investment risk including possible loss of principal. U.S. Bank is not responsible for and does not guarantee the products and services, or the performance of the products or services, offered by its affiliates or by third parties. To ensure that you continue to receive email from us, please add us to your Address Book (1800USBanks@usbank-email.com). Thank you. You are receiving this email as a courtesy from U.S. Bank. Please know that you can modify your preferences or be removed from our mailing list at any time. View the U.S. Bank Privacy Pledge. We will never send you an email asking for personal information. Learn more at usbank.com. U.S. Bank · EP-MN-L20D · 200 South 6th Street · Minneapolis, MN 55402 © 2012 U.S. Bancorp. All rights reserved.