0156 RC eNews July 2024 

BP: Hilary Crist

Notes

• 50/50 CTA Split Test (“Reserve Now” vs. Exploratory)

Theme

• Cool Off By The Water

Subject Lines:

• SL 1 (Authority): INSIDE THE RITZ-CARLTON: Your Guide to Opulent Pools and Spectacular Shores

• SL 2 (Direct): INSIDE THE RITZ-CARLTON: Where to Cool Off by the Water This Season

• SL 3 (Direct #2): INSIDE THE RITZ-CARLTON: Relax at These Stunning Waterfront Resorts

PH: Also inside: new yachting itineraries, extraordinary suites, and more.