0138 The Ritz-Carlton Reserve, November

Subject Lines & Preheader

• SL 1:(Authority)(Personalization): Join Us in 2024 at Ritz-Carlton Reserve[, Fname]
• SL 2: (Direct)(Personalization): Your 2024 Guide to Ritz-Carlton Reserve[, Fname]
• SL 3: (Exclusivity)(Personalization): [Fname, ]Ease into 2024 at These Ultra-Exclusive Resorts
• SL 4: (Listicle)(Personalization): [Fname, ]6 Immersive Resorts Curated Just for You
• PH: Welcome to your home at the ends of the earth.

Notes

Year-End: "Immerse Yourself in a New Culture in 2024" / "relax into 2024" theme throughout the email

Bring local experiences from hotels into story "immersive experiences from around the world"

New video/photo assets for Rissai Valley/Phulay Bay/Dorado

Lead with Dorado then keep Zadún and Rissai in secondary/tertiary modules

Use of # anchor links for offers etc