Theme
Notes
- • Third month including the new hotel search feature at the bottom of the email
- • Third month highlighting new suite module; second with Saks Feature
- • Second Month highlighting Great Cities After Dark
-Will run three months to gauge performance
3 Subject Lines PCIQ
- **(Authority)(Personalization) INSIDE THE RITZ-CARLTON: [Fname, ]Your Guide to Celebrating Life's Special Moments
- (Direct)(Personalization) INSIDE THE RITZ-CARLTON: [Fname, ]Idyllic Destinations to Celebrate Every Day Moments
- (Intrigue)(Personalization)INSIDE THE RITZ-CARLTON: [Fname, ]These Hotels Will Leave You Transformed
**= SL to choose if we don't get a chance to do PCIQ testing.
Also Inside: New hotel openings, Asia Pacific's chic nightlife, Louis-Nichols Darbon Charity Art Preview