0124 Ritz-Carlton March

Notes

• PCIQ in Subject Lines and Hero Headlines
• Using same PCIQ Tags for February for testing

Theme

• Road Trips

Subject Lines PCIQ

• (Direct) INSIDE THE RITZ-CARLTON: Take the Road Less Traveled (For Now)
• (Authority) INSIDE THE RITZ-CARLTON: Your Guide to the Road Less Traveled
• (Listicle) INSIDE THE RITZ-CARLTON: 5 Lesser-Known Destinations to Discover
• (Intrigue)(Personal) INSIDE THE RITZ-CARLTON: [Fname,] Off the Beaten Path Destinations to Explore
• (Intrigue) INSIDE THE RITZ-CARLTON: Adventure Awaits Off This Beaten Path

Preheader

• New Hotel Opening: Now the tallest hotel in Australia, enjoy panoramic views at The Ritz-Carlton, Melbourne.