0192 RC eNews February 

BP: Hilary Crist

Notes

Theme:

• Romantic Travel

Subject Line Test & Roll

Targeted: L1 & L2a

• SL 1: (Personalization)(Authority): INSIDE THE RITZ-CARLTON: [Fname’s][Your] Guide to Romantic Escapes

• SL2: (Personalization)(Listicle): INSIDE THE RITZ-CARLTON: Love is in the Air in These 7 Destinations[, Fname]

PH: Plus, uncover award-winning hotels, stunning fragrances, Michelin dining, and more


Targeted L2b, L3 & Default

• SL 1: (Personalization)(Authority): INSIDE THE RITZ-CARLTON: [Fname’s][Your] Guide to Romantic Escapes

• SL2: (Personalization)(Listicle): INSIDE THE RITZ-CARLTON: Love is in the Air in These 7 Destinations[, Fname]

PH: Plus, uncover award-winning hotels, stunning fragrances, Michelin dining, and more