See’s Candies

8/8 GM - Custom Mix Birthday (Update of 6/23 GM)

CPG:
Original

Non-CPG:
Original

Subject Line:
a. ~~The Only Birthday Treats They’ll Need!~~
b. ~~These Birthday Treats Are the Perfect Surprise!~~
c. ~~Treat Them to the Ultimate Birthday Surprise!~~
d. ~~Every Birthday Should Be This Sweet!~~
e. ~~The Sweetest Birthday Gift Ever!~~
f. Take the Guessing Out of Gifting!

Preheader (CPG):
a. ~~Pick up a sweet gift at your nearest Click → Pick → Go! location~~
b. ~~It’s not too late to order a gift! Choose Click → Pick → Go! today~~
c. ~~Click → Pick → Go!~~
d. ~~Why wait for shipping? Choose Click → Pick → Go! to grab a gift today~~
e. ~~Click → Pick → Go! makes birthday shopping sweeter!~~
f. ~~Try Click → Pick → Go! and get your goodies today!~~
g. Need it right away? Choose Click → Pick → Go! to pick up a present today

Preheader (Non-CPG):
a. ~~See’s Custom Mix makes the most delicious birthday surprise~~
b. ~~Make their day with See’s Custom Mix~~
c. ~~There’s nothing better than See’s Custom Mix, filled with all of their favorites!~~
d. ~~Celebrate their special day with their all-time favorite sweets~~
e. Build them the perfect Custom Mix filled with their favorites!

Yes Marketing