OPTION #1
SL: [FIRST_NAME], it's the big day…
PH: Never Ending Pasta Pass goes on sale today at 2 p.m. ET
OPTION #2
SL: Today is the day, [FIRST_NAME]!
PH: Get ready for the Never Ending Pasta Pass sale at 2 p.m. ET
OPTION #3
SL: Get ready, [FIRST_NAME]!
PH: The Pasta Pass sale start at 2 p.m. ET!
OPTION #4
SL: [FIRST_NAME], Pasta Pass sale day is here!
PH: Get ready! Sale starts at 2 p.m. ET.