BP: Robin Bennefield and Val Conners
Theme:
Notes:
- • Geo-targeted Hero
- • A/B Testing Hero Headlines (CAN ONLY)
- • Proceeding with RTI (Pilot Test)
- • Hero: static image vs. animation test
- • Continue third-party data testing
- • First month of Live Intent Ads
- • Continue knotch sentiment measurement
Subject Lines:
Test & Roll
[Key for Listicle Style SL:]
U.S = 10
CAN, EUR, = 9
CALA = 8
MEA = 5
APAC = 7
RTI SLs :
- SL 1 (Personalization)(Listicle): [Fname, ] [xx] Hotels for Your Picture-Perfect Weekend
- SL 2 (Emoji)(Question)(Short): [Fname, ]Where to This Weekend?
- SL 3 (Emoji)(Personalization)(Direct): Pack Your 🧳[ Fname], the Weekend is Here!
- PH: PLUS: Nearby weekend destinations, where to travel in June, quick weekend escapes
Gmail Clipping (102 kb's)
- • Current Size: 83 kb's
- • Estimated Size: 125kb's
-
*Design will clip
Parameters:
-
At risk = 90 – 101 kb
-
Will clip = 102 kb and up