Traveler October 2023 Newsletter

Theme:

• Celebrations

Notes:

• • Fourth month of running nav bar A/B test


• • SL Listicle Optimization:
  - US + CAN + EUR = 7
  - CALA + APAC = 8
  

Subject Lines:
RTI Optimization

• SL 1 (Personalization)(Authority): [Fname, ]Your Guide to Celebrating Life's Special Moments
• SL 2 (Personalization)(Listicle): [Fname, ] [7][8] Perfect Destinations to Celebrate Life's Special Moments
• SL 3 (Personalization)(Direct): [Fname, ]Celebrate Life's Milestones at These Incredible Places
• SL 4 (Personalization)(Emoji): [Fname, ] Celebrate Good Times Here
• SL 5 (Personalization)(Question): [Fname, ]Where Should You Celebrate Next?
• Preheader: Unique Fall Celebrations, Colorful Road Trips, Where to Travel Next Month

Gmail Clipping (102 kb's)

• • Current Size:     92 kb's
• • Estimated Size:  138 kb's